Obtaining your site the love and recognition it deserves is about building as many connections as possible.
Among the aims of successful SEO is to receive your site to the top of the search engine’s results pages for any particular keyword, and link building has been at the heart of most internet marketing and advertising strategies.
Links can drive traffic and they can contribute to the authority of your site.
And SEO was a lot simpler when that was all there was to it.
There’s a whole lot more to SEO nowadays than just linking to your website using a couple of related keywords and phrases. You might even have the ability to get some fantastic attention without a genuine link. It takes a little bit more work, but if you combine these tactics with conventional link building the outcomes can be very powerful.
The Evolution of Link Building
In the earliest times of SEO, a lot of online marketers took fantastic liberty (and advantage) of link building, which often took the kind of malicious, unethical link getting and link farming.
Nowadays, SEO professionals went link mad, Stuffing an over-abundance of links into their website content and going to less-than-honorable spans to find a connection from almost any or all outside websites, whatever the quality.
“Quantity” mattered a lot more than standard. It worked in the search engines also it was easier to show the higher-ups that perform was happening because: “Hey, just look at all these links pointing at the website.”
Google immediately took note of the unpleasant search experience this over-reliance on hyperlinks produced and introduced some algorithm updates that specifically targeted pages with low-quality, spammy or excessive backlinks.
Sites that broken these new guidelines were heavily penalized. Some were dropped entirely out of their search results until they fully cleaned up their backlink portfolio.
Despite this evolution, however, links are still a foundational portion of an effective SEO strategy. You can also hire professional SEO Dallas for your better SEO strategy. But that does not mean they ought to be the entire of your plan.
If Not Links, Then What?
Links are a good start, but as the search engine algorithms continue to grow, your strategies also should evolve.
This is most apparent once you look at some of the newest updates that put a much greater emphasis on high-quality content and enhanced user experience.
In other words, Google wants you to prioritize customers over search engines.
While the first step in that process is to enhance the quality and relevance of your articles, there are also some “linkless” methods to bolster your website’s online credibility, trust, and visibility.
- Influencer Marketing
- Social Networking Interactions
When customers and other companies cite your brand in a positive context it is just like a tiny digital pat on the back and something of a trust booster. Even if they don’t link directly to your site, getting a mention on a quality site still counts for something.
If web users see that your brand’s name favorably mentioned online enough times, they’ll likely Google your organization and take a look at your site.
This is also a Fantastic place to talk about “citations,” which are like business listings on various sites. They do not have to connect to your website, but they should carry information like your business’s physical address and phone number. This will aid the search engines to create associations with your business which can enable you to improve your internet standing in various ways.
With so many options online, clients can easily get overwhelmed, frustrated, and distracted. In addition to that, web users are usually suspicious of sites they have not heard of or businesses they have not worked with before.
This has made online testimonials extremely important in the modern advertising and marketing world. Clients are simply more likely to trust the opinions of other customers who they perceive as being like them.
Google My Business, Yelp, and various social platforms have made it easy for the average customer to make their views heard.
While positive reviews are exactly what we all want, customers are often leery of a company that has nothing but glowing reviews. Thus, don’t be scared of the occasional bad review. If a customer is displeased with your efforts, they should don’t hesitate to express themselves.
As long as you react to it professionally and promptly, you can turn that negative into a much stronger favorable.
When people see your honest attempts to make the situation right, they will probably take your business more seriously and see your brand with greater respect. When the search engines see a great deal of action on these review platforms, they’ll feature more authority to your site — even without a hyperlink.
Influencer marketing entails working with the people that have the focus and respect of your targeted clients.
If your ideal demographic follows particular online personalities, they’ll be prone to check out your website when that individual endorses your company’s services or products. This is a superb idea for businesses that are new to the market and have little if any new recognition — but do possess a fantastic new product or service.
As with mentions, an endorsement of your brand’s products or providers might or might not have a hyperlink. Despite an unlinked mention and endorsement, web users who are curious and interested will search for your brand and research your website.
Social Media Interaction
The widespread, everyday use of social media has made it compulsory for the company, but how it’s used and the value it supplies can evolve and change all the time.
You can target certain audiences for Superior conversion Rates with societal media advertising, but real social networking success demands two-way communicating. That is when relationships begin to form — which means that another half of the relationship will probably be more willing to engage with you.
Addressing each customer’s interaction on a personal level will make that specific customer feel fantastic and boost the likelihood of earning their continuing business.
So, it may not be a link that you simply get out of those interactions, but it just may be a paying client.
Changing The Way We Do Links
Links are still an important metric of website credibility and hope, but they are not the only method to rank high in search results.
Voice research has changed how people use the internet, and customers are not searching using just one keyword or phrase anymore. Rather, they’re using very particular long-tail keywords and intricate phrases. Search engines understand that this and tend to reward websites that do more than simply get as many links on exact phrases or keywords as possible.
It’s important to keep to Use high-quality backlinks from reputable outside websites. This kind of care can be great for your website, but it can wear thin after a little while.
Always utilize a variety of great content along with “nonlinked” referrals, exemptions, and recommendations to get the kind of attention that lasts.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.