A small business with no digital marketing strategy is like a ship with no captain.
Sounds just like an exaggeration?
Not when you think about the stakes involved. Over two billion people are expected to make their purchases online by 2021. This huge figure includes both products and services.
Looking at numbers alone, there is a large crowd online that your business can tap into. With the right digital marketing approach in place, your business can see an increase in outcomes, whether that’s sales, leads, or something different.
A small company starts with one primary purpose in mind: to grow. To accomplish this, they will need to make individuals conscious of their brand, services, and products. To get their product or service out there, they need effective digital advertising strategies. The question now is that marketing strategy to utilize. Perhaps the best response is the one that best fits the vision and aims of the firm.
We are about to discuss some of the different digital advertising campaigns you can have, but the overarching key-point is here is that you want your campaign to align with your goals. See how the campaign and goals do not align? Having clear goals will allow you to avoid disconnects like this.
Digital Advertising Campaign Examples
Variety is the name of this game when it comes to digital advertising campaigns. For small business owners, these are the types of campaigns that they can choose from.
- Email Campaigns
Email campaigns need to be a must for small business advertising campaigns. At the forefront are email newsletters, which are extremely simple to establish. You put an opt-in form on your website so potential customers will understand the latest updates regarding your company. These sign-ups are usually integrated into websites courtesy of email providers.
But what about those businesses that do not have a website of their own? Can they still use this kind of campaign?
Of course. All they should do is utilize their Facebook page. If they have an email list, then they can pair it up with their Facebook page to start a nice little marketing effort.
- PPC (Pay-Per-Click)
PPC ads have become a standard and effective digital advertising strategy, but they may also be rather pricey. In short, PPC allows your website to rank in the top paid search engine results for certain keywords people are searching on Google.
If your business is using keywords that are considered popular, then get ready to spend some top dollar for it. But if you would like to avoid that and still utilize PPC efficiently, you can always use the more affordable longtail keywords.
Longtail keywords offer more choices so you can find words that are cheaper and much more appropriate to your financial plan.
- Content Marketing
Content marketing is a superb option to drive visitors as well as engagement. In this campaign, you can use just about any kind of content which you have.
Depending on what you have or what you want to use at the moment, you can go with blogs, infographics, videos, and more. Your content will be driven by your keywords. So what you need is content that’s rich in keywords without losing its quality.
The main driving force to your content is the blog post. So every post requires those top-quality longtail keywords that can drive traffic and prospects. The secret is to come up with and use great keywords. You can come up with these on your own, or you can use tools for finding keywords.
- Social Media
We all know the power of social networking. It offers unmatched reach that other platforms find hard to rival.
Let us be clear about one thing, though. For social websites outreach to operate, you have to have the willingness to invest in it. And we are talking both time and money here.
Also important is your specific social media network that you want to focus your efforts on.
Would you like it to be on Facebook? Or perhaps you need it on twitter? Our urge is to invest some time exploring your intended audience to see which stage they are busy at the maximum!
Depending on what platform you choose, they are might be organic choices, or it may be more of a “pay-to-play” platform. Regardless, a digital marketing agency in Dallas would recommend setting aside a marketing budget that will assist you to reach your goals on social media.
Benefits of Digital Advertising
There you go, if you would like to drive up the visibility and finally the sales of your brand, then it is possible to go with one or more of those campaigns. To continue, it will be far better to look at what the top 5 benefits of digital advertisements are for smaller businesses that implement one of these campaigns.
Digital marketing is cheap, especially when you compare it with traditional advertising, which is a great deal more costly. For small businesses, the cost is understandably a big thing. They need to be very careful about how and what they spend their funding on since their resources are limited.
If you are an owner of a small company and you choose to go with traditional advertising such as print advertisements, billboards, a TV business, etc., then you better be ready to invest.
You don’t have any such issues if you opt to go digital. It’s considerably cheaper, and there are instances when it can be completely free of any cost. Posting on some social networking platforms does not cost you anything. You get the unmatched range of social media while saving money that you can use for other things.
- Quick and Easy to Strategy
Digital marketing also offers the benefit of being quick and easy to plan. The same cannot be said about traditional advertising, which must be planned way. It may take weeks or perhaps months.
With digital advertisements, that is not the case. The turnaround time necessary to set up a digital marketing campaign is much quicker than that of conventional advertising.
Going digital also gives you the choice to create any quick time is such an important commodity in business, and much more so for small companies and startups. Having the capability to save time usually means that there is a better opportunity to find a return on investment (ROI) much earlier.
- Easy to Maintain Track
As digital advertisements are easy to plan, it is also easy to track. If you want to know anything or something about your advertisement campaign, you can figure out from your electronic ad campaign instantaneously.
Would you wish to know what is working for you and what is not? The digital option makes it easy for you by measuring all the important facets of your campaign through Google Analytics.
- Simple to Update
Since digital advertising is easy to keep track of, it follows that it’s also easy to update. That’s extremely helpful if you want to create any changes to your effort, both major and minor.
Well, all you need to do would be to upgrade your message through Your advertisement platform, if you’re using Google Ads, Facebook Ads Manager, etc..
With traditional advertising, you can’t create these sorts of updates. There is not any turning back when you send out your advertisements, so to speak.
Digital advertising is targeted. This means that you have absolute control over who sees the advertisement. And maybe, what’s more, you can make sure that your advertisement is only seen by those who are interested in it.
What empowers digital advertising to be this particular targeted?
The many tools made available to you by platforms like social media networks make this possible. By way of instance, let us say you have a children’s clothing line. You are looking to step up your advertising campaign for your line’s products that are made for two- to three-year-olds.
You can target relevant keywords that parents would be searching in Google about your product, or you’re able to target parents of toddlers directly on social media!
Another obvious but added advantage of going digital is that it has an infinite advantage. You simply can’t beat it because you can be found anywhere in the world and still reach everybody you would like to sell your merchandise or services to.
Last but not least is the role of digital advertising in driving your company’s ROI. That is the bottom line and supreme goal for any company, large or small.
There is no secret to getting it done. All that is required is a hardworking staff that understands what is necessary to succeed, coupled with the right knowledge.
Having the vision and foresight to place the right goals to help. And jumping into the digital bandwagon is guaranteed to pay off sooner as opposed to later.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.