What’s Technical SEO?
What exactly does technical SEO refer to exactly? Does it somehow combine the on-page variables with the off-page facets? Well, partly indeed, partially not really…
Technical SEO relates to each of the SEO actions constituting content optimization and link building. It ensures after research engine requirements to improve crawling. These requirements are constantly changing and becoming more complex to be able to keep up with the search engines, which are becoming increasingly more sophisticated daily. So we can state that specialized SEO is in a state of continuous refinement. If you want to make your website up to date with SEO then Dallas SEO services help you.
Should you think of SEO like constructing a house, then technical SEO is all about creating a solid foundation. You may look at it as any work done to some website apart from the content itself.
Let’s dive into a few pieces of information.
Technical SEO elements
- Website speed
Even behemoths like Amazon found that every 100 ms of page loading time resulted in a one percent decrease in earnings. Earlier this year, Brian Dean said that page loading rate — the time it requires to fully exhibit the content on a webpage — is contained in the top ten SEO ranking elements. He described it in his killer case research that includes assessing more than one million Google search results.
- Keep your templates simple
Limit the elements of your website and make your templates minimalist. In the case of templates and designs, there’s a single essential rule of thumb to remember: “less is more.”
- Optimize visuals
Make your images sharp by correcting their dimensions correctly. However, limit the size to the necessary minimal because large pictures are extremely heavy and can strongly disturb your loading time.
Also, utilize the jpg format for photographs (since they have more tones at their disposal) and png for graphics.
- Limit redirects
Multiple registers affect your page load speed negatively, too. The longer redirects are installed on a single page, the longer a user must wait. This is the reason you should always try to decrease the number of redirects and make sure you only have a single divert onto a webpage.
In the case of 404 error pages, when there is a “page not found” issue that cannot be avoided, ensure you think of a custom one. Design it in a user-friendly and humorous approach to at least entertain your visitors and direct them back to your home page or some other important and popular part of your site.
- Browsers cache
The browser cache starts to store website resources automatically (on a local pc) the first time you see a webpage. This is only because your browser “remembers” the first site version cashed and then can load it more quickly once you leave a specific page and return to it again. This considerably improves the page load rate for returning traffic.
Mobile-friendliness is the second element of technical SEO, and it’s equally as important as website speed.
From that date forward, being mobile-friendly has played a key factor in one’s website display in search, particularly for local outcomes.
So if you don’t know yet whether your website is mobile-friendly or not — test it instantly using Google’s mobile-friendly test tool, and see just how much you need to optimize.
- Website architecture
The next super significant element of technical SEO is shaping a savvy website architecture that is additionally SEO friendly.
Experts recommend how to structure an SEO-friendly site design. They discuss the importance of a robot.txt file; a sitemap; a very clear and consistent URL arrangement; and secure surfing. To put it differently, use HTTPS:// instead of HTTP://, breadcrumbs, and much more.
The ideal site design starts with picking a proper hypertext transfer protocol. In this case, there is only one SEO friendly option. You should use the secure protocol — HTTPS.
Sites with the HTTP protocol will have the referrer date included under “Direct” traffic source — with no information specified besides statistics. This occurs because with no security protocol it is not possible to spot where the traffic comes from.
HTTPS also adds protection and security to your site, making the switch even more rewarding.
Another vital part of SEO savvy site design is breadcrumbs.
A breadcrumb or, in other words, a “breadcrumb trail,” is a type of navigation that reveals the place of a user. The title itself comes in the Hansel and Gretel fairy tale. Maybe you recall that these smart kids — Hansel and Gretel — left breadcrumbs in their way into the woods to be able to find their way back.
Breadcrumbs transparently present the site hierarchy and indicate where he currently is.
- URL structure
Last but not least, a savvy site architecture also demands that you introduce a user friendly, clear, and constant URL structure. The URL is a readable text that serves to replace IPs – the numbers that computers use to identify particular resources. URLs describe the webpage both for customers and search engines.
Should you optimize them nicely for SEO, they will also act as a standing element. So make sure you make them descriptive and as short as possible. Ideally, an individual should be able to understand what is included under a particular link before he clicks on it, by simply checking the URL.
Add a keyword targeted by a given page. Should you implement the keyword into all of the necessary on-page SEO “locations,” you will fortify the relevancy of the entire page and help search engines classify it in the search ranking for that keyword.
- Internal hyperlinks — Silo articles
Finally, it is time to speak about silos. Siloing content establishes a network of links on your site and defines the hierarchy.
Internal links are important for enhancing the visibility of your older articles which are typically related to the newly published ones.
You should categorize the site content and always link it to the pages inside one category.
Doing so will make sure that the consumer can dig in and flow between resources on your website and find out more about each aspect of the particular topic on various pages.
Because of this, your older posts won’t be forgotten, as every new publication will remind your users about them.
A wise arrangement of internal links in your site should Resemble — more or less — a pyramid.
- Structured data markup
Another element of technical SEO to speak about is organized data-rich snippets.
Google can identify the type of your source by looking at its content and on-page optimization, but rich snippets will bring it to another level and help search engines a ton!
What are rich snippets? You can see wealthy snippets in the search results when you form in a particular query. For example, ask your research: The best way to earn a ricotta cheesecake or just type in ricotta cheesecake.
You will then see the search results along with the beautiful rich snippets. Rich snippets supply you with information ranging from the star rating to the number of testimonials. As you can see on the screen below, even this cheesecake’s preparation time and the number of calories is also provided.
All of the info is a structured data markup.
The next step is to confirm your code using the structured data testing tool by Google. It is recommended whether you create abundant snippets using Google or schema.org.
- Copy Content
Technical SEO also refers to website errors and how to avoid them. Duplicate content is a severe technical SEO issue that could cause you a lot of trouble. Be aware of that!
Keep at the top of any duplicate content problems. Check your site to detect any issues using Google Search Console. Go again into the Google Search Console dashboard, then? Search Appearance, then HTML improvements, and assess if there are any problems to repair.
If replicate content is detected, do away with it. You can accomplish it by removing duplicate articles completely, but you can also rephrase it. This will be time-consuming, but it is far better to put in the effort and not lose the content.
Technical SEO is a never-ending topic. It covers a broad range of subjects concerning the elements needed for optimizing according to the requirements search engines impose. We will not be able to exhaust the topic today, but ioVista Inc hopes this short summary of the significant issues will suffice for now.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.